Being the best isn't your problem. Being seen is.
Your buyers are on LinkedIn every day, deciding who to trust. We make sure it's you.
50 people who match your ideal buyer, picked by hand. Free.
LinkedIn is the lever. Everything else follows through.
What we run for you, in the order it happens.
Map how you sell
We find out who buys from you, who else gets a say, and what they read. Then we start writing.
LinkedIn posts, backed by ads
Your founder and team post in their own words. When a post gets the right people talking, we pay to show it to the companies you want to win.
Short-form video
We turn your best posts into short videos for the people who skip text.
Your own newsletter
We write up your best ideas in full on Substack. Readers who want more can subscribe, and the subscriber list stays yours.
Then we reach out
We message the people who liked, commented or subscribed, and mention what they read. Nobody gets a cold email.
One report that shows what's working.
See how many conversations and meetings came from posts, ads, video, Substack and outreach. We count meetings, not likes.
Your next 50 buyers, found for you.
Tell us who you sell to. We'll check every name by hand and email you the list within two business days. Free, whether or not we work together.
Name, role, company, LinkedIn profile and why each one fits. No call needed.
of the people who decide your deal have little or no contact with your sales team.
They make up their minds in meetings you're not in, based on what they've read. If your team isn't posting, there's nothing of yours for them to read.
Edelman–LinkedIn, 2025 ↗We think like analysts. We build like engineers.
And we write like people. Nothing we recommend is a hunch: we test every idea on our own company first, measure what it actually brings in, and only then bring it to a client. What works, and what doesn't, goes into Lab Notes.
You're probably wondering...
Not sure what kind of help you need? Help with your own LinkedIn, your team's, or your whole go-to-market? The 60-second quiz will point you to the right one.
Start the quizFirst, we learn how your buyers make decisions. Then we write LinkedIn posts for your founder and team in their own voices, put ad spend behind the posts that perform best, turn the strongest ideas into short videos and a Substack newsletter, and reach out to the people who engage. Every week, you get a report showing where your conversations and meetings came from. You approve the posts, publish them and take the calls.
Tell us who you sell to, and someone on our team will put together 50 people who match, with each person's name, role, company, LinkedIn profile and the reason they're a good fit. You'll have it within two business days. There's no catch and no call required. If the list is useful, you'll know where to find us.
You do, directly to LinkedIn, through your own ad account. Our fee covers the strategy, the creative and running the campaigns. We only spend money promoting posts that your buyers have already responded to.
On LinkedIn, the algorithm decides who sees your posts. With a newsletter, you do. Everyone on your list chose to hear from you, and the list belongs to you, not a platform. We build each issue from posts that have already done well on LinkedIn, so your team doesn't have to write anything extra.
No. Some teams film themselves using our scripts, while others prefer videos made from their posts with no faces at all. Both work, so we go with whatever your team is comfortable with.
No. Each week, we send you comment ideas and conversation starters aimed at your buyers, and you post them from your own account. Buyers can tell when it's really you, and that's what builds trust.
Before we write anything, we sit down with each person to learn how they think and speak: their opinions, the words they use and the stories they tell. Then we draft and revise until it sounds like them. If you wouldn't say it out loud, it doesn't get published.
No, and be careful with anyone who does. LinkedIn takes months to pay off. What we do guarantee is the work: posts every week in your voice, and an honest weekly report on what each channel brought in.
About 45 minutes per person, per week. That covers a short catch-up, quick approvals and posting the comments we prepare for you. We handle everything else.
It depends on how many people are posting, which channels we run and how much strategy support you need. We share plans and prices after a short call. Every program has a three-month minimum.
Founder-led content works until the founder gets busy and everything goes quiet. Buyers also want to hear from the people they'll actually work with, like your technical lead or head of delivery. Posts from people reach further than posts from company pages, and people trust people more than logos.
We're pro AI and against AI slop. We use the best tools available to work faster and think sharper, but every post is written, reviewed and approved by real people before it goes out. That human judgement is what you're paying for.
Most LinkedIn efforts fail because posting stops after a few busy weeks, not because the channel doesn't work. We keep you posting every week, however busy you get, and consistency is what makes LinkedIn pay off.